Client
METROPATH
Year
2025
Deliverables
The project produced digital signage interfaces, interaction prototypes, and a flexible wayfinding system designed for city-wide scalability.
Project Overview
Project Overview
MetroPath is a speculative transit innovation concept exploring how digital signage could improve subway navigation across New York City.
MetroPath is a speculative transit innovation concept exploring how digital signage could improve subway navigation across New York City.
MetroPath is a speculative transit innovation concept exploring how digital signage could improve subway navigation across New York City.
Key
Challenges
Key
Challenges
Static signage failed to adapt during delays, reroutes, and service changes, leading to confusion, congestion, and stress for both daily commuters and tourists.
Static signage failed to adapt during delays, reroutes, and service changes, leading to confusion, congestion, and stress for both daily commuters and tourists.
Project
Approach
Project
Approach
Field research was conducted at major transfer stations to observe decision-making moments. The solution proposed modular digital signage that responded in real time to service data, time of day, and station context. Accessibility and multilingual support were core to the interaction design.
Field research was conducted at major transfer stations to observe decision-making moments. The solution proposed modular digital signage that responded in real time to service data, time of day, and station context. Accessibility and multilingual support were core to the interaction design.
impact
impact
Usability testing showed improved clarity and faster commuter decision-making, especially during peak hours and service disruptions.
Usability testing showed improved clarity and faster commuter decision-making, especially during peak hours and service disruptions.
Next Projects
Next Projects
VAULT
Vault Theory is a Brooklyn-based fashion brand blending streetwear.