Client
VAULT
Year
2025
Deliverables
The final output included a redesigned e-commerce website, campaign landing pages, and a cohesive visual and motion system.
Project Overview
Project Overview
Vault Theory is a Brooklyn-based fashion brand blending streetwear with editorial storytelling. The objective was to reimagine the e-commerce experience as an extension of the brand’s creative identity.
Vault Theory is a Brooklyn-based fashion brand blending streetwear with editorial storytelling. The objective was to reimagine the e-commerce experience as an extension of the brand’s creative identity.
Vault Theory is a Brooklyn-based fashion brand blending streetwear with editorial storytelling. The objective was to reimagine the e-commerce experience as an extension of the brand’s creative identity.
Key
Challenges
Key
Challenges
The existing shopping experience felt transactional and failed to communicate the brand’s culture, story, and visual point of view.
The existing shopping experience felt transactional and failed to communicate the brand’s culture, story, and visual point of view.
Project
Approach
Project
Approach
User research with Gen Z and millennial shoppers informed a narrative-driven browsing experience. Products were presented through editorial layouts, immersive imagery, and motion interactions inspired by fashion magazines rather than traditional e-commerce grids.
User research with Gen Z and millennial shoppers informed a narrative-driven browsing experience. Products were presented through editorial layouts, immersive imagery, and motion interactions inspired by fashion magazines rather than traditional e-commerce grids.
impact
impact
The new experience increased engagement per product page, strengthened brand recall, and improved conversion driven by emotional connection.
The new experience increased engagement per product page, strengthened brand recall, and improved conversion driven by emotional connection.
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