Client
FRAME
Year
2024
Deliverables
The project included a festival app, visual identity system, posters, motion graphics, and digital campaign assets.
Project Overview
Project Overview
FRAME NYC is a fictional annual creative festival celebrating film, design, and digital art across New York City. The goal was to create a seamless hybrid experience across physical venues and digital platforms.
FRAME NYC is a fictional annual creative festival celebrating film, design, and digital art across New York City. The goal was to create a seamless hybrid experience across physical venues and digital platforms.
FRAME NYC is a fictional annual creative festival celebrating film, design, and digital art across New York City. The goal was to create a seamless hybrid experience across physical venues and digital platforms.
Key
Challenges
Key
Challenges
Attendees struggled to navigate schedules, venues, and parallel events, which limited discovery and session attendance.
Attendees struggled to navigate schedules, venues, and parallel events, which limited discovery and session attendance.
Project
Approach
Project
Approach
A festival app was designed to allow personalized schedules, venue navigation, and AR-enabled discovery. A bold visual system was developed and applied consistently across digital and physical touchpoints.
A festival app was designed to allow personalized schedules, venue navigation, and AR-enabled discovery. A bold visual system was developed and applied consistently across digital and physical touchpoints.
impact
impact
The experience increased attendance across sessions, drove strong social sharing, and established a cohesive, modern festival identity.
The experience increased attendance across sessions, drove strong social sharing, and established a cohesive, modern festival identity.
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